Abha Gallewale
Manager, Global Social Strategy, ASICS Corporation
Thank you for attending Performance Marketing Worldwide 2022
At Performance Marketing Worldwide we discovered the performance marketing strategies that have proven successful globally from leading brands at the forefront of the industry. We also discussed: experiences with senior marketers, benchmark strategies to take them to the next level, and how other companies are overcoming the biggest challenges impacting the industry today.
SPEAKERS INCLUDE
Alice Goodwin
Performance Marketing Manager, Littlewoods Ireland
Ferdi Anggriawan
Head of Digital Marketing, Growth, & Intelligence - Merchant, Gojek
Lionel Fenton
Marketing & Communications Manager, Ford, Europe
Megha Jain
Global Head of Media & Advertising Procurement, Microsoft
Michael Bouteneff
Global Marketing Director (B2B) at Mastercard Strategic Growth, Mastercard
Ozge Ozkara
SalesForce Marketing Cloud Specialist, Growing Minds
Phil Jackson
Global Digital Analytics Lead - Business Insights and Analytics, GSK
Rustom Dastoor
Executive Vice President, Head of Marketing and Communications for North America, Mastercard
Siew Ting Foo
CMO Greater Asia, HP
Sinem Soydar
Global Senior Digital Marketing Manager, Vodafone
Tim Bond
Director of Content Strategy and Insight, The Data & Marketing Association
topics at performance marketing worldwide
WHY ATTEND?
Performance marketing is facing a period of seismic change in 2022, not least as a result of new technologies, ever-evolving data-privacy legislation, the imminent end of third-party cookies, and the ongoing effects of Covid-19. More so than ever, it is important for performance marketers to come together as a global community to reflect upon the future of the industry, to share insights about anticipated key trends, and to strategize about the challenges impacting performance marketing over the coming year.
Prioritising resources
Effectively leverage and maximise internal and external resources to combat reduced digital marketing budgets, address employees’ data literacy, and tackle technology and data talent shortages.
Integrating innovations
Explore how long-term influencer marketing programmes, effective multi-channel strategies, and collaborative relationships between performance, brand and creative marketing teams can improve the efficiency of your performance marketing strategies.
Evolving legislation
Discover the best practices to adopt in order to respond agilely to evolving global, as well as regionally specific, data-privacy legislation and regulations that will impact the future of performance marketing and personalisation.
Metrics for success
Reflect with industry experts on the future of data-centric marketing strategies, how to safeguard your brand against fraudulent data, and learn which metrics truly facilitate growth and maximise ROI.
“The beauty of performance marketing is that it allows brands to scale at a global level like never before. But cross-border success requires international collaboration and shared knowledge. We set up this Worldwide event to unite the biggest global leaders together for the first time on one virtual stage.”
PARTNERS
PARTNERSHIP OPPORTUNTIES
Performance Marketing Worldwide offers you the chance to align your business with the people, teams and companies that are leading the way in the performance marketing sector. As a marketing and business development opportunity, you will build your brand and maximise on ROI with a bespoke package to help deliver your business objectives.
