Catch up in your own time with on-demand access to views sessions for 90 days after the event via the online platform. Sessions are delivered in a range of formats to keep you energised and engaged, including interactive panel discussions, fireside chats, and insightful case studies.

All times given are in GMT.

Presentation (PMW Editor)

Conference Opening Remarks

Robin Langford
, Premium Content Editor, Performance Marketing World



Prioritising Resources in Times of Scarcity

In the wake of the ongoing, global effects of the Covid-19 pandemic, marketing budgets have been drastically reduced around the globe. In an upcoming year dominated by scarcity, where should marketers invest their resources?

  • Discover how best to drive enablers of performance marketing.
  • Where should performance marketers be investing to maximise ROI and where should they be cutting back?
  • How can companies embrace a culture of performance marketing?

    Siew Ting Foo
    , CMO Greater Asia, HP

    07:40       10 minute break



Maximising Profitability through Automation

Online retail markets are more crowded and competitive than ever before, with ROAS regularly taking the hit as retailers are forced to invest more and more to grow or maintain online market share. Is automation the solution to optimising your online performance? And how can it be leveraged to maximise not just revenue, but your profitable return?

  • How can performance marketers confront these challenges head-on through automated optimization?
  • Automation provides digital marketers with a cost-effective means of streamlining processes and optimising performance in line with business goals. However, will automation be as effective in the absence of ready access to third-party data?
  • Does the rise of automation pose a threat to performance marketers? How can we adapt?

Alice Goodwin, Performance Marketing Manager, Littlewoods Ireland



     8:10            10 minute break




Data Driven Marketing Actions: Opportunities and Challenges in APAC

Data driven marketing approaches have been around for a while, and today vast amounts of data are available to organisations. However, organisations in APAC still grapple with accessing the right data insight at the right moment for decisions.

  •  How can organisations build the right ecosystem for data driven decisions? 
  • How can organisations make data talk to their people and help understand the voice of the market?
  • How can organisations drive performance through data and evidence based decisions?

Rupam Borthakur, APAC Director Insights & Analytics – Lead Data, Measurement and Analytics, Colgate Palmolive



     8:40            10 minute break




Safeguarding Against Fraud and Ensuring Brand Safety

As with several areas within digital marketing, there is a lack of consistency with regards to fraud, data verification, and brand safety from one market to the next which can threaten the efficacy of performance marketing strategies. 

  • How can brands proactively safeguard against fraud by verifying the validity of their data and ads?
  • How can fraud prevention strategies provide strong ROI?
  • What are significant regional differences with respect to brand safety?

Ozge Ozkara, SalesForce Marketing Cloud Specialist, Growing Minds


    9:10            10 minute break



Panel Discussion

Going Hungry: Navigating a World without Cookies

In light of Google’s phasing of their support of third-party data and Apple’s recent release of iOS 14.5, it is essential that companies become ‘data ready’ for 2023 by learning how to effectively navigate a cookie-less future and finding new ways to create informed marketing decisions. How are leading, global companies negotiating this transition, and ensuring that they are prepared for a cookie-less future? 

  • How can marketers collect and effectively leverage first-party data and CRM systems for success following the loss of third-party data?
  • Will the loss of third-party data lead to the end of attribution and a move towards Marketing Mix Modelling and other forms of econometric modelling?
  • How can a shift from behavioural targeting to a return to contextual advertising benefit companies’ measurement in a cookie-less future?
  • Given how platforms and privacy legislation vary from country to country, how should performance marketers go about targeting different regions?
  • What is the future of data storytelling in a cookie-less world?

Phil Jackson, Global Digital Analytics Lead – Business Insights and Analytics, GSK
Amanda Dyer-Zimmerman, Assistant Brand Analytics Manager, General Motors
Emma O’Sullivan, Head of Performance Marketing, MATCHESFASHION
Robin Langford, Premium Content Editor, Performance Marketing World


    10:00            Morning Break 



Presentation (PMW Editor)

Early Morning Session Topics Recap

Robin Langford, Premium Content Editor, Performance Marketing World


Case Study Presentation

Shifting to Attention Metrics

With the imminent arrival of a cookie-less future, attention metrics have emerged as a strong yet generally underused alternative to third-party cookies that can provide insights into customer attentiveness and engagement with brand content, thereby giving direction for marketers looking to optimise spending and deliver impactful campaigns.
  • How can you seamlessly integrate attention metrics into your digital marketing strategy?
  • What are the benefits of prioritising attention metrics, rather than clicks and impressions, to measure ad success and identify areas for future investment?
  • What specific attention metrics should your brand use to match the KPIs determined for your company and campaign objectives?
  • How can attention metrics drive long-term brand outcomes and allow you to benchmark your strategy against those of competitors?

Phil Jackson, Global Digital Analytics Lead – Business Insights and Analytics, GSK



    11:00            10 minute break




Why is Data Marketers’ Most Valuable Asset?

Data is not the ‘new oil’, it’s the soil that’s always been there. When tended and cultivated in the right way, incredible things can grow, but it needs some key ingredients. The latest insights from the DMA will shine a light on:

  • How data, used in the right way, is a window into the lives of consumers.
  • The need for businesses to be targeted and drive stronger customer relationships.
  • The latest insight into consumers’ attitudes to data and loyalty, how this has changed in recent years and what we can expect in the future.
  • Highlighting why innovation and privacy is the key to the marketing industry’s success, not just one or the other.

Tim Bond, Director of Content Strategy and Insight, The Data & Marketing Association


    11:30          Lunch Break


Presentation (PMW Editor)

Late Morning Session Topics Recap

Robin Langford, Premium Content Editor, Performance Marketing World




Panel Discussion

For the Long Haul: Integrating Influencers as Long-Term Assets

Influencer marketing has gone from strength to strength during the pandemic, with the industry forecasted to be worth $15 billion by the end of 2022. It is therefore essential that brands integrate influencers into their long-term digital marketing strategies rather than viewing them as short-term investments.
  • What are the benefits for a brand working with influencers long-term vs short-term? 
  • What is the best way to measure the effectiveness of a long-term campaign with influencers?
  • How do consumers respond to long-term ambassadorships?
  • What is the future of Creator Commerce? 

India Sehmi, Head of Sales UK, LTK
Abha Gallewale, Manager, Global Social Strategy, ASICS Corporation
Lucy Shelley, Junior Reporter, Performance Marketing World
Scott Guthrie, Influencer Marketing Advisor, The Influencer Lab, and Board Member, The Influencer Marketing Trade Body


    14:00            10 minute break




From Tracking to Trust: The Value of First-Party Data

Forward-thinking marketers and advertisers realise that we are moving to a cookie-less future. It is time to take total control of first-party data, making it as comprehensive, accurate, and usable as possible. And using first-party data in a privacy-conscious way is key.
Join this session with OneTrust PreferenceChoice to enhance your strategy to deliver powerful, compliant marketing campaigns that build trust with consumers.

  • Discover the latest trends and developments in the marketing and privacy landscape.
  • Hear about the power of linking consent receipts to first-party data for privacy-first activation.
  • Why honouring consumer choices throughout the consumer journey is critical.
    Ethan Sailers, Solutions Engineering Manager, OneTrust PreferenceChoice

    14:30            10 minute break



Panel Discussion

Striking the Right Balance: How to Successfully Integrate Performance, Brand, and Creative Marketing

Performance marketing is often perceived as operating in a data-centric silo, separate from more imaginative brand building initiatives and creative content. Increasingly, however, brands are looking to integrate performance, brand, and creative marketing efforts to maximise measurable outcomes.

  • How can companies look beyond the silo and foster productive, collaborative relationships between Performance and Creative teams?
  • How can brands reduce internal misalignment surrounding which metrics are of most value for their digital marketing campaigns?
  • How can performance marketing elevate rather than worsen creativity?
  • How can brands develop techniques for effectively measuring the success of long-term content strategies?

Ferdi Anggriawan, Head of Digital Marketing, Growth, & Intelligence – Merchant, Gojek
Michael Bouteneff, Global Marketing Director, Strategic Growth, Mastercard
Sinem Soydar, Global Senior Digital Marketing Manager, Vodafone
Sophie Top, Editor-in-Chief, Shoeby
Sarah Dennis, Associate Editor, Performance Marketing World



    15:20            10 minute break



Fireside Chat

How to Successfully Bring Performance Marketing Capabilities In-House

Increasingly, marketers are looking to bring their digital and performance marketing capabilities in-house. However, challenges surrounding data literacy, talent shortages, and other capability gaps often impede such initiatives.

  • How can brands go about upskilling their employees and developing the right tools to successfully bring their performance marketing capabilities in-house?
  • What is best practice with respect to investing in, sourcing, and retaining data and technology specialist talent to ensure the long-term success of in-housing initiatives? 
  •  What role can agencies play as companies transition from outsourcing their performance marketing capabilities to bringing either some or all of them in house?
  • How can companies upskill their performance marketers to improve their holistic understanding of traditional marketing strategies in order to end the silo between performance marketing and brand building?
Robin Langford, Premium Content Editor, Performance Marketing World
Athar Naser, Global Director, Marketing Transformation Consultant, CvE

    15:50            10 minute break



Panel Discussion

The Metrics that Matter

In a world where there is an overabundance of granular data, it often becomes difficult for marketers to determine what metrics really matter for their company, and what they should focus on in order to maximise their desired measurable outcomes.

  • How can marketers diagnose which metrics facilitate real results for their company?
  • Which data points are the most valid for showcasing success?
  • What is the consensus surrounding the actionable data streams that marketers work with?
Rachel Aldighieri, Managing Director, The Data & Marketing Association
Ian Gibbs, Founder and Independent Data Consultant, Data Stories Consulting
Paul Freeman, VP of Marketing, SES Satellites
Lionel Fenton, Marketing & Communications Manager, Ford, Europe
    16:40         10 minute break


Fireside Chat

Personalisation in the Age of Data Privacy

Consumer privacy and consent have become pressing issues for marketers in the wake of GDPR and other forms of data-privacy legislation that have made customers more conscious of their online privacy.

  • How can companies respect this increased call for customer privacy whilst accommodating a growing appetite for personalisation?
  • How can marketers ensure that customers volunteer their data whilst addressing the privacy concerns of ‘digital natives’ like Gen Z and Gen Alpha?
  • What triggers cause customers to unsubscribe from overattentive digital communications and how can digital marketers avoid these pitfalls to maximise customer engagement and ROI?
  • How can brands effectively scale personalisation and target multiple customers in a meaningful and authentic way?

Rustom Dastoor, Executive Vice President, Head of Marketing and Communications for North America, Mastercard
Sarah Dennis, Associate Editor, Performance Marketing World


    17:10         10 minute break



Tackling the Talent Crunch: A Procurement Perspective

A ubiquitous, global challenge facing the performance marketing industry in 2022 is how companies might go about mitigating the impact of talent shortages within the industry. Hear about the impact of tech and data talent shortages being faced globally and the strategies for effectively working with agencies through talent shortages and churn.

  • What specific challenges are companies facing with regards to agencies’ ability to meet talent and skill requirements within the performance marketing industry?
  • What strategies can agencies and brands leverage to source, hire and retain data and tech talent to mitigate capability gaps?
  • How can global brands effectively work with agencies to build high performance global teams?
Megha Jain, Global Head of Media & Advertising Procurement, Microsoft  



Future Proofing: The Global Future of Data-Privacy Legislation

To operate on a global scale, companies must be aware of and rigorously adhere to data-privacy laws by finding ways of targeting customers that are compatible with the privacy rights of individuals. This is complicated by the fact that legislation is continuously evolving and varies by country, industry, and context.

  • What are the best practices for keeping abreast of, and responding agilely to, evolving, regionally-specific data-privacy legislation?
  • Is it better to develop a one-fits-all approach in line with the most stringent data-privacy laws, or to develop distinct strategies for various regions?
  • What are the core distinctions between Europe’s GDPR legislation, The California Consumer Privacy Act (CCPA), and China’s recently promulgated Personal Information Protection Law (PIPL)? How will this legislation collectively impact the use of data in performance marketing strategies in 2022?
  • What is the global future of data-privacy legislation and how can companies prepare for it?
    17:40         10 minute break


Presentation (PMW Editor)

Conference Closing Remarks

Robin Langford , Premium Content Editor, Performance Marketing World
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