Abha Gallewale is a Manager of Global Social Strategy at ASICS. She manages the social operations and content strategy across the brand’s major categories (Performance Running, Sportstyle, and Tennis) and collaborates closely with regional marketing teams to strike a balance of global consistency, social optimization, and regionally-appropriate storytelling. In addition to influencer strategy, she also helps to enable ASICS commerce via social media. Most recently, she led the brand’s global social strategy for the Tokyo 2020 Olympic Games in which ASICS was a sponsor.