Ferdi Anggriawan is a full-stack digital marketing expert with over eight years of proven hands-on and managerial experience over B2C and B2B alike. After amassing online acquisition experience for various FMCG & e-commerce brands, Ferdi decided to step up his game in B2B inbound marketing and analytics game as Head of Digital Marketing, Growth, and Intelligence for Merchant at Gojek, leading superapp company in Southeast Asia. He’s currently initiating what he believed to be a data-driven and nudge centric approach to CRM and paid media strategy in all of Gojek’s merchant-facing brand. Aside from his full-time job, he’s also on a lifelong mission to make digital marketing knowledge more accessible to the global market through speaking and presenting his findings in numerous international and regional forums.