Michael Bouteneff has a broad history in growth marketing and brand-building spanning both B2C and B2B industries, at both startups and Fortune 500 companies. Currently, Michael is the Global Marketing Director (B2B) at Mastercard Strategic Growth, where he develops and executes go-to-market strategies for a portfolio of vertical-focused lines of business. He helps build brands, drive digital engagement and generate demand through growth-focused digital marketing, content marketing, product marketing, ABM and event marketing initiatives.